SEOmonitor is the biggest SEO agency in Romania. It works with more than 70 local & international brands like Philips, Beko, Banca Transilvania (one of the biggest banks in Romania). Their main challenge within the Content department was the management of all their clients' Facebook Pages. With Pitchtarget they have been able to easily manage all their clients at scale:
74 Automations Created
854 Boosted Posts in 4 months
72234 Analyzed Posts
The goal for SEOmonitor was to boost Facebook Posts at scale: they creates content for over 70 brands each month. A very important part of their strategy is to promote this contents to the right people. The easiest way to do that is through Facebook but managing over 40 accounts became very difficult: It's hard to take the right decisions at the right time in order to be efficient and to make the most out of your content.
Pitchtarget's Automatic Boost Post feature saves SEOmonitor a lot of time! They take advantage of the small window in which every post on Facebook gains traction and it's hotter. Then, the posts will be automatically boosted to the pre-defined set of audiences, each with its own unique budget. This leads to a better and optimized reach!
The main KPI for SEOmonitor on Facebook is the number of clicks a post gets once is boosted. The Performance Rules from Pitchtarget allows SEOmonitor to adjust the budget depending on how each single post is performing: If a post is doing good, then the budget will be automatically increased. In such a way, SEOmonitor can better spend their Facebook Ads budget on the posts that perform better.
"It’s hard to take the right decisions at the right time in order to be efficient and to make the most out of your content. With the Automatic Boost Posts feature we save a lot of time and we take advantage of the small window in which every post on Facebook gains traction and it’s hotter. This leads to a bigger reach with similar budget."
Mărcușu Radu, SEO Monitor